Many industries handle a variety of rolls and spools in their daily operations. This roll handling lift features a boom with embedded rollers for handling a variety of roll sizes. The embedded rollers make transfer of the roll on and off of the lift extremely easy for the operator. The roller prong also features a flip stop nose at the end of the boom which prevents the roll from sliding off when it is in transit. This roll handling equipment also features toolless exchange, allowing the prong to be easily swapped out with another Alum-a-Lift end-effector with no tools necessary.