Companies utilizing flexible and woven materials often slit very large rolls into smaller sizes as a final product, or to send the materials off to a secondary process. This lift was created to pick the large rolls standing on a pallet and rotate them to the horizontal for the slitter machine’s cantilevered shaft. The expanding tip’s toothed gripper plates easily grasp the cardboard core with a repeatable force for a safe, secure hold during the lifting and rotation process. The lift utilizes a powered lateral shuttle to aid in positioning the gripper into the core, and placing the rolls at their final destination.